The economic impact study for Victorious Festival reveals that the 2024 event generated over £24M for the local economy. Since the festival began, it has contributed more than £132M to the area’s economy. The study looked at both direct and indirect effects, including visitor spending, local business contracts, crew accommodation, and other financial benefits. The total impact was calculated at £24,321,000.
The research also found that 30 per cent of festivalgoers were from Portsmouth, and the event attracted an older audience compared to other festivals. Victorious was also recognised for being more accessible, with a higher number of attendees needing support for physical or mental health needs.
Victorious also was awarded Major Festival of the year at the Live Awards. The 2024 event festival ran from August 23 to 25 attracting a total of 168,019 attendances and 79,294 unique visitors.
Councillor Steve Pitt, Leader of the council said:
“It’s much more than just a festival on the Common in the summer, it’s become an integrated part of our cultural ecosystem,” he said, noting its work supporting literacy and other local projects. Victorious also helps small businesses through Neighbourhood Eats, an area where independent Portsmouth food vendors can trade without the usual high costs of a festival pitch.”