British menswear brand Charles Tyrwhitt is opening its newest UK store in Portsmouth at Gunwharf Quays, marking the brand’s southernmost location within its UK estate.
The store has been designed with customer experience at its core, introducing the new mobile POS system that allows the brand’s retail team to interact with shoppers throughout the space, rather than behind a desk. From showcasing the full range on iPads to seamless ‘Tap to Pay’ transactions, this innovative approach creates a more intimate, personalised service for every customer, particularly during busy weekends.
This latest store opening forms part of Charles Tyrwhitt’s ongoing retail expansion strategy, which focuses on giving more customers the opportunity to engage with the brand in person. Gunwharf Quays was chosen as a location thanks to its reputation as a true premium retail destination, aligning with Charles Tyrwhitt’s ethos and supported by the brand’s long-standing partnership with Landsec.
Retail Director at Charles Tyrwhitt, Lewis Felix, comments:
“Our Portsmouth Gunwharf Quays opening signifies our fourth new store opening in four months, showing our commitment to delivering a physical brand experience for our customer.
“Opening new physical retail space is always exciting, as it allows you to build invaluable, lasting relationships with your core customer, whilst providing our first time shoppers with a show room in which they can interact with our teams and find their perfect fit!”
Yvonne Clay, Centre Director at Gunwharf Quays, commented:
“We’re thrilled that Charles Tyrwhitt will be joining our retail line up here at Gunwharf Quays. The brand’s arrival is testament to our ongoing commitment to curating the very best retail offering that caters to all tastes, and we’re confident it will be a fantastic addition to our selection of premium menswear brands.”