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River Island opens new concept store in Commercial Road

November 24, 2021

River Island, one of the most well-known and loved brands on the High Street, have opened its brand-new concept store in Unit 154 Commercial Road, Portsmouth.  Committed to supporting local communities the opening will create over 30 news jobs in Portsmouth, with River Island continually looking for new talent to grow and develop within its community.

A first for River Island, the new ‘River Island Boutique’ has been redesigned and elevated to enhance the customer’s in-store shopping experience. Not only has the store doubled in size, it is also spread across 7602 square feet and two floors. Spacious and innovative, the store makes room for more product than ever that has been specially curated for the Portsmouth market. Residents can expect a one stop shop for quality trend-led fashion for the whole family. Womenswear is set across the entire ground floor, whilst the first floor is occupied by menswear and kidswear for older kids, mini and baby.

Frances Barker, Property Director said

‘River Island is thrilled to be reopening in Portsmouth with our first ‘Boutique’ store.   Positioned in prime pitch with a loyal and vibrant consumer base, it’s the ideal location to introduce the first concept store.  The team are eager to welcome back devoted shoppers and are excited to acquire new customers through the addition of kidswear.’

The new opening adds to River Island’s 300 strong estate and solidifies its message of ‘Standing By The High Street’, a campaign set up in the midst of the coronavirus pandemic to show solidarity with other high street brands negatively hit by the effects of the pandemic. Invested in finding ways to encourage and entice customers to return to in person shopping, River Island continues to find ways to excite and improve their shopping journey for its consumers.

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