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Portsmouth tops poll for shopper spend since April

June 9, 2021

New data from Dojo has revealed the UK’s spending habits following restrictions being lifted on April 12. The data suggests that Portsmouth claims the top spot for consumer spending in shops.

Portsmouth residents were ready to get the economy going, spending an average of £131.37 per transaction across a variety of stores.

And shoppers in Portsmouth were spending approximately £15 more per head than the closest city, Coventry.

The report suggests that with Portsmouth being beside the seaside, many staycations have prompted the nation to take holidays here.

Cllr Ben Dowling, Cabinet Member for Culture, Leisure and Economic Development said: “It’s great to be recognised for what we do best, high street stores and unique independents. The rise in footfall when shops reopened in the city centre was over 100 per cent, with 27,350 heading to Commercial Road on Monday 12 April.

“We’ve also pedestrianised key shopping areas such as Castle Road and Palmerston Road to encourage shoppers to browse and dine in spacious and safe surroundings. We’re working on plans to make shopping in the city an even more interactive experience, so keep an eye out for new ways to help you rediscover the city in the next few months.

“Thank you to everyone who is supporting our local businesses and making sure Portsmouth is a thriving city we can all enjoy.”

According to Dojo 57% of businesses stated that they feel their customers appreciate small businesses more, but 24% felt there had been no change. Adding to this, 70% chose to shop locally to support local businesses, whilst 62% state that they are closer to them and involve less travel.


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