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Gunwharf Quays’ refresh “Made in Portsmouth”

March 27, 2024

Gunwharf Quays has re-launched its ‘Made in Portsmouth’ initiative to encourage young people to help shape the future of retail. The brief for students invites participants to reimagine and repurpose a vacant unit for the benefit of the local community and visitors.

‘Made in Portsmouth’ looks to highlight the role that young people can play in shaping the retail landscape.  In recent years, physical retail space has become more about experiences than ever before, with shopping centres developing into social hubs that strengthen their communities.

Yvonne Clay, Centre Director at Gunwharf Quays, said:

“The insight that we can gain from the students’ perspectives through ‘Made in Portsmouth’ is invaluable to the successful future planning for Gunwharf Quays.”

Students took part in three workshops focused on: placemaking; customer experience; and sustainability, community, and responsible consumerism, before designing their retail space.  The students will pitch their ideas to an expert panel, applying the principles gained during the workshops.

The school engagement project is a joint venture between Gunwharf Quays its parent company Landsec, and Ahead Partnership, and is funded by the Landsec Futures Fund. The recently launched £20m social impact fund is dedicated to enhancing social value in the communities it serves. With the launch of this challenge for 2024, the Landsec Futures Fund will positively impact 35 Portsmouth-based students.

Yvonne Clay, Centre Director at Gunwharf Quays, said:

“Listening to the opinions of the younger generation helps us continue to bring compelling retail experiences to our guests, which reflect their needs and interests. We are looking forward to the final presentations in April, to see what innovative ideas have come from the participants.

“Working with Ahead Partnership, who have already supported over 10,000 young people through their continued partnership with Landsec, helps us ensure that the work we’re doing has a tangible impact within our local community. Through the ‘Made in Portsmouth’ initiative, individuals are also building self-confidence and skills to help them develop their own career paths.”

Georgina Johnson, Programme Manager at Ahead Partnership, said:

“We’re delighted to be delivering the sixth ‘Made in Portsmouth’ challenge. The feedback we received from the last group of participants demonstrates the importance of giving young people the opportunity to learn directly from employers. We’re so grateful to the team at Gunwharf Quays for continuing to commit their time, wisdom, and skills to support young people in their community with this interactive and creative challenge.

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