Portsmouth’s own Natty’s Jerk has become a local legend, serving up authentic Jamaican flavours, community spirit, and entrepreneurial inspiration. Founded by Nathaniel Crutchfield, better known as Natty, the business has grown from a weekend market stall in Commercial Road, Portsmouth to a nationally recognised restaurant with 67 staff members and a loyal following.
Natty’s story began with an unexpected twist. Back in 2018, after breaking his ankle unable to commute to his job in London, he spent time in Southsea and was struck by the lack of Caribbean food
That moment sparked an idea. In 2019, Natty launched his first food stall at Foodie Fridays on Commercial Road, serving up jerk chicken and island vibes. When the pandemic hit, he pivoted, securing a pitch on the seafront with support from Portsmouth City Council, cooking from a small French HY van, and building a loyal customer base.
From crowdfunding to open his first restaurant to expanding beyond Portsmouth, Natty’s journey has been marked by both triumphs and trials. Most recently after two years of being a runner up, Natty’s won the national Uber Eats Restaurant of the Year which was voted by his customers.
Natty said “Every day I phone up my little team and have a bit of a breakdown because I don’t think people are going to turn up anymore”
Despite the pressure, Natty’s commitment to quality, care, and community has never wavered. He sources ingredients from trusted farms, imports authentic flavours from Jamaica, and ensures every plate is made with love.
Natty said:
“I want everybody to experience our food how I would want it.
I want Natty’s to be somewhere that you choose to spend your money. Because it’s hard. We work so hard for our money, and we have choices, and we want good value.”
Natty’s success is built on three key principles:
Natty explains: “There’s an old saying in Jamaica – be careful who makes your dumplings. To make a dumpling it needs to be rolled it with love. Everything we do—from food to music, is about care.”
“Portsmouth has a supportive business network. The council’s Business Support team helped us grow—reach out and use what’s available. We have such a great variety of independent businesses here in Portsmouth. Check out this
Natty’s Jerk is more than a place to eat—it’s a safe space. The restaurant hosts events for LGBTQ+ groups, local schools, and young people affected by county lines. “Even if you just need a glass of water or a quiet corner to read, you’re welcome here,” says Natty.
While Natty originally dreamed of running just one restaurant, the business has grown into four locations in Bournemouth, Southampton, and Chichester. He’s planning to open additional locations, cautiously navigating the current economic climate.
“I’d love to say we’ll open ten more next year,” he says. “But right now it’s about being clever, managing what we have, and growing sustainably.”
He’s also passionate about deepening community engagement—hosting more inclusive events, partnering with local organisations, and continuing to offer a welcoming space for anyone in need.